In the ever-evolving landscape of unconventional oil and gas, maximizing the value of each asset requires more than just understanding the rock—it demands an alignment between subsurface insights and operational execution. This talk, presented by Lewis Matthews of Project Geminae, explores how cutting-edge portfolio optimization and advanced AI-driven analytics can connect the dynamic properties of the subsurface with strategic operational decision-making. By integrating real-time data with predictive models, we will demonstrate how to enhance production scheduling, resource allocation, and field development planning, ultimately driving greater returns and operational efficiency. Attendees will gain insights into how Project Geminae’s innovative approach reshapes the way operators unlock value from the rock, bridging the gap between geoscience and execution.